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solar eclipse

The Solar Eclipse Survey Results Are In!

Stage2Startups
April 10, 2024•0 min read

For those businesses located in or near the path of totality, the majority of you planned some kind of eclipse-themed activity to connect with your customers. 70% of respondents offered special eclipse-themed treats and drinks, created exclusive eclipse merchandise or offered some type of viewing event.  Only 10% said it was business as usual. But even if businesses didn't do anything special, the eclipse united everyone. Employees and employers alike couldn't resist stepping outside together to witness the awe-inspiring spectacle.

pie chart of responses to how businesses are planning for the solar eclipse

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Emelie Smith Calbick

Emelie Smith Calbick built her career in financial services, holding a variety of senior level marketing and strategy positions at American Express and JP Morgan Chase. After a successful career in the corporate world, she made the leap to entrepreneurship and joined Placecodes, Inc., a technology startup, which she and her partner successfully sold to Destini Global. Emelie is now a cofounder of Stage2Startups and has written several popular business books. Emelie holds a joint MBA/MIA from Columbia Business School and Columbia University School for International and Public Affairs.

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